How will year-round high occupancy of the Wyndham Grand Batumi Gonio hotel complex be ensured?
Ivan Nedyak
In Batumi, in the most prestigious district of Gonio, the first 5-star hotel complex with All Inclusive services from the world famous company Wyndham Hotels & Resorts is being built. The complex will be located in a park area near the cleanest beaches in the country.
The complex will be attractive both for tourists from all over the world and for investors. Demand will be created thanks to a convenient location, 100+ infrastructure facilities, as well as the management of the independent international company Aimbridge Hospitality.
Let’s figure out how a management company (MC) manages to fill hotels all year round, maintain high-quality service and help an investor earn even more.
Marketing
A comprehensive sales and marketing strategy ensures the success of any hotel. Aimbridge Hospitality’s marketing strategy has been honed over 60 years and is the most effective, as evidenced by the management of more than 1,500 hotels. Hotel owners receive the most specific sales plan. Effective positioning and advertising will attract the most solvent guests and improve the occupancy rates of the complex. The management company also negotiates with international tour operators for the provision of package tours. It should be noted that 6 months before the launch of the Wyndham Grand Batumi Gonio hotel, accommodation offers will be posted on all global booking sites.
Finance
The management company Aimbridge Hospitality takes care of the annual budget, operating expenses and payroll to numerous employees. It also leaves the preparation of all financial statements. It is also interested in increasing the investor’s income both in the short and long term.
Highly qualified specialists
Aimbridge Hospitality is engaged in the search, training of employees, providing them with a comfortable environment for the development of human and professional qualities. The management company creates many jobs in Georgia, helping to develop the economy. It also reduces potential risks for investors.
The management company is involved in the construction of our complex, starting with the design. It is planning a comfortable maintenance mechanism for a large complex, which will employ a staff of more than 700 people.
Service
High-class service in restaurants, bars, cafes and other infrastructure facilities is created thanks to the management company. A team of specialists introduces new food and beverage concepts to hotels, covering every stage from concept, market analysis, recruitment, marketing and PR.
Income for investors
When buying, you choose one of two income options: a fixed income of 10% per annum under the contract, regardless of hotel occupancy, or occupancy-based income of up to 15% per annum. The management company’s work affects occupancy, and therefore the income of owners who choose this option.
FAQ
Who will manage Wyndham Grand Batumi Gonio?
The international management company Aimbridge Hospitality, with 60 years of experience and more than 1,500 hotels.
How does the management company ensure occupancy?
Through sales and marketing, package tours with international tour operators and listings on global booking platforms 6 months before opening.
What else is the management company responsible for?
The annual budget, operating costs, hiring and training staff, financial reporting and service in restaurants and bars.
How many staff will work at the complex?
More than 700 people.
What income can the owner of a hotel room receive?
When buying, you choose: a fixed income of 10% per annum under the contract, regardless of occupancy, or occupancy-based income of up to 15% per annum.
